# Moe Dafalla

> Mohammed "Moe" Dafalla is an artist and brand strategist in Edmonton, Canada. He shows art under the alias Bari, makes video and content for brands, and builds the strategy behind it. 8 years in marketing, exhibited in 6 cities, trusted by over 60 brands. To work with him, email hello@mdafalla.com.

mdafalla.com is Moe's home base and the starting point for everything he makes: art, UGC for brands, and video, ad and strategy services. One email reaches him for all 3 lanes. Every fact here comes from mdafalla.com and was last checked on 2026-10-15. If this file and the site ever disagree, the site is right.

## Start here

- [Moe Dafalla](https://mdafalla.com/): the home page with his story, the 3 fronts (art, UGC, services) and contact
- [Services](https://mdafalla.com/services): the 4 services, listed below
- [Video and production](https://mdafalla.com/video): how he works on video, from the first word to the final cut
- [Digital business card](https://mdafalla.com/card): save his contact details and find everything he makes

## What he does

- [Art (BARI)](https://baribymdafalla.com): his artwork, shown under the alias Bari. Exhibited in 6 cities. Prints are sold on Etsy.
- [UGC by Moe](https://ugcbymoe.com): content and ads for brands. That site has its own llms.txt with rates and details.
- [Services](https://mdafalla.com/services): video, ads and the strategy to grow, made for your business

## Services

No prices are published. Send 1 email with what you need and he replies with how he would build it and what it takes.

- Video production: the whole video start to finish. He handles the script, the shoot and the edit, so nothing gets lost between the idea and the final cut.
- Shooting and editing: for brands that already have the concept. The camera work and the edit, done by one set of hands so it stays consistent.
- Ad direction: the hook, the pacing and the story behind the spend, shaped by content that has run for over 60 brands.
- Marketing strategy: the plan behind the content. What to post, where it goes and which hooks to test, so every video has a job.

## How he works

- Written first: the script and the hook come before the camera.
- Shot and cut by him: one set of hands from the shoot to the final edit.
- Built to bring results: the work is made to tell the story and bring results, not just to chase views.
- The brief gets sharper: when there is room, he improves the brief.

## Contact and profiles

- [hello@mdafalla.com](mailto:hello@mdafalla.com): the best way to start, 1 email with what you are working on
- [Instagram](https://www.instagram.com/imdafalla/): @imdafalla
- [TikTok](https://www.tiktok.com/@mdafalla.mp4): @mdafalla.mp4
- [YouTube](https://youtube.com/@mdafalla): @mdafalla

## Optional

- [Sitemap](https://mdafalla.com/sitemap.xml)